Growth Hack – Build a Strong Community

Some brands are able to build strong communities of passionate and obsessive customers. These people become so devoted to the brand that they stick to it and also promote it as much as they can. The brand becomes part of their lifestyle.


HarleyDavidson is the leading example for building a community. The Harley community has a clear story to tell and has very clear qualities and messages it is able to convey. Read more about the Harley Owners Group

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