Growth Hack – Get People To Talk About You

Word of mouth is considered by many to be outdated and irrelevant in the marketing mix of new age companies. With a slew of new marketing channels such as social networks, search engines, various affiliates, emailers, television etc. gaining traction, generating word of mouth marketing is not finding a good share in the efforts of the marketer.

In reality, word of mouth is big and gives very good results. Getting recommendations from people you know does lead to a very high conversion and this can be clearly seen in the infographic based on a Nielsen research.

Startups should get going by getting people to talk about you. This can be done by building on user experience or by incentivising the user in some way.