Growth Hack – Target the Right People

If you can identify and target the right user base, quick growth will follow. So what is the right user base? That is something you need to identify. Find those users who you think may be willing to join in, will be active and will attract other users to join.

Tinder this is perfectly in it’s early days. Dating apps did well if there were enough girls on it. Tinder realized this and decided to target sorority girls as it’s early adopters. As more girls joined, more guys were willing to download the app and find girls nearby for dates. Also since these girls were young and tech savvy, word of mouth began spreading for the app at a rapid pace.