Growth Hack - Use the Existing to Promote the New

When thinking of a hack to grow your startup, first look at this one. Identify what your customers are doing presently (the existing). Use that to educate your customers about your product (the new) and get conversions.

Airbnb did this just right. Craiglist (online classifieds) was the platform which customers used at the time to find places for rent. Airbnb used this to platform and advertised on it to get customers onto it’s website.

Since the existing will realize the risk of losing it’s customers, the new has to think of innovative ways of capturing the existing’s customers.