Make Your Sales Funnel

Your sales funnel starts from the time a potential customer gets information provided by you till the time that person ends up doing what you want him/her to do.

To make it simpler, in the case of Beveragewala, the following was our sales funnel.

Potential Customer sees our Ad --> Comes onto website --> Browses products --> Buys a product

At every stage, we used to analyse how the potential customer is moving from one stage to the next. In the first step, we used to analyse how many impressions awe are getting for our ads. In the second stage, our analysis was on the click through rate of our ads. In the third stage, we used to analyse visitor behavior including bounce rates, time spent on different pages, heat maps and so on. In the last stage, we used to analyse how visitors interact with the product pages and the checkout process.

Why is it called a funnel? Taking the case of Beveragewala, we see that a whole lot of people see our ad. This number reduces as me move through the process, just like in a funnel.

A funnel helps you break down a process into it’s various parts and enables you to assess and improve upon them.