Startup Model – Auctioning of Collectible Items

The Model: A platform for auctioning collectibles like jewellery, classic cars, stamps, coins etc. In house auctioneers select items from all over the world and auction them on the website.

Startup Doing ItCatawiki (Dutch startup)


What I Like:

Core Idea – Auctioning collectibles s a very clear and focused idea. The niche is clearly defined.

Value Add – Selection of items is where the business creates value. Some of these items would be selling on other auction sites as well such as Ebay. Curating a list of items to sell is where the real value is being created.

My Concerns:

Customer Conversion – Since most collectible items tend to be priced high, building trust and getting conversions is difficult. A lot of emphasis has to be put into ensuring genuinity of products, safety of payments and robustness of delivery mechanism.

Higher Capital Required – If the inventory model is used in fulfilling orders. Else is we use a drop shipping model, product quality and delivery will need to be looked at to ensure a good customer experience.

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