The Model: A
platform selling travel packages based on different interests, activities and
user details (single/married, children/no children etc.). Also 6 travel offers are negotiated by the
company and featured on the website.
Startup Doing It: Travelbird
(Dutch startup)
What I Like:
Core Idea – Offering
a travel solution is a great idea. Having packages based on interests,
activities, demographics etc. makes it much easier for the user to browse and
select the best package. Also the 6 daily featured travel offers lure the
customer as he/she knows they will last for only 24 hours.
Great User Experience
– The look and feel of the website is great and the site is very easy to browse.
Also the booking and payment mechanism is easy to use.
Curation – I believe
the next growth cycle in a lot of spaces will be based on good curation.
Travelbird does a great job at this, when it comes to travel.
My Concerns:
Competitive – Competition is high in this space. A lot of
big travel websites are also offering packages. Package designing and display
has a very important role to play.
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