Growth Hack – Break A Stereotype

This is a hack which I learnt from the Bollywood movie Ki& Ka. The story is about a husband, Arjun Kapoor, who wishes to be a housewife while the wife, Kareena Kapoor, works and earns bread for the family.  This is against the typical stereotype which exists in our country.

So Kareena is working as a marketer in a FMCG company and is growing well in her job. Arjun starts taking care of all the household chores. Friends and family start getting to know about this ‘bizarre relationship’ and the word starts spreading slowly initially. Once a media company covers this, the story becomes viral. Arjun starts getting known as the perfect husband a woman can get. He starts getting invited to major magazine launches, cooking shows, lifestyle events and so on. In a short span of time, he becomes a known brand in this space, with absolutely no marketing spend.