Growth Hack - Freemium

A freemium model is a great tool to get more users to try out your product. Freemium means having a free plan and a paid plan for users. The free plan should be absolutely free, without users having to put in any credit card details, and should be able to attract users to try out the product. The free plan should be long enough to ensure users get a good usage trial of the product and hopefully get hooked to it. The premium/paid plan should have additional features which the users should now want, having used the free plan.


Optimizely has done a great job of this. It is a tool for websites for testing and optimizing their customer experiences. They have a Starter Plan and an Enterprise Plan. The Starter Plan is good for an individual user, testing out his personal website/blog. For businesses who want more in depth details, the Enterprise Plan seems like a good plan to upgrade to.

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