Growth Hack – A Good Landing Page

A landing page is a great way to convert a visitor into a customer. A landing page is a page which is accessed when a user performs an action. For example if I am running Google ads and have created a landing page for the same, every time a user clicks on my ad, he/she will get directed to the landing page. The aim of a landing page is give relevant information to a visitor, based on the source of his entry into it.

A good landing page should be structured to ensure all information which you want to give is presented in a structured and complete manner. Details can include something about the startup, benefits to users, customer testimonials etc. (Read more on Creating a Landing Page that Coverts)

Landing pages have been frequently used by many startups. Zapier creates landing pages for every integration it does. This helps in SEO and, as mentioned above, in giving users a clear message about what Zapier has to offer to them.